Nintendo tries to match the high demands of Nintendo Switch
Nintendo had some problems with delivering their new console Nintendo Switch up until now. While we can get a console more easily now thanks to Amazon and co, Japan and other countries are still short on consoles. Nintendo promised now that they want to increase the production of the console to ensure that everyone has a console until Christmas.
In an interview with The Wall Street Journal, Nintendo said that they will “ramp up” their production to match it with the demand. “We will ramp up production for the holiday period, which has been factored into our forecast,” Nintendo says.
Officially, they plan to produce and ship over 10 million consoles. But an executive in the supply chain mentioned that their company is ready to pick up the pace to even produce up to 18 million. That is what WSJ reports. But as of now, we don’t know if Nintendo is going to increase the production further or not.
Up until June 30, Nintendo sold nearly 5 million Nintendo Switch units. This increased their stock up to 50% since the release in March. With the upcoming Christmas sale and some great titles like Super Mario Odyssey, the future might look even a lot better for Nintendo.